BETTER PLANT-BASED MEAT STARTS HERE
In recent years, brands, investors, and consumers alike have shown quite an appetite for plant-based meats. But it’s not always love at first bite. Food formulators are still grappling with how to make meat analogs taste as good as their animal counterparts. Read more about the trend in our free ebook—plus see how some of the most buzzed-about food brands are stepping up to the challenge with new solutions.
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A MARKET AT A CROSSROADS
Experts believe the plant-based meat market is following the Gartner Hype Cycle of emerging technologies—and that consumers have surpassed the “Inflated Expectations” phase and slipped into the “Trough of Disillusionment.” It’s a make-or-break time for plant-based meat brands—and there are several key factors at play:
New food technologies are better at mimicking the taste and mouthfeel of real meat.
Startups and public companies alike are under pressure to crack the code.
From clean labels to great taste, consumers have sky-high standards.
Plant-based meats are key for food brands striving to be more sustainable.
GET A LEADERSHIP POV
Our Founder’s Table video series covers some of the most pressing issues in the better-for-you food market—led by David Rowe, Founder of Epogee.
Get expert insights on the state of innovation in the food and beverage industry
Learn about the latest trends on food safety
See how better-for-you foods will help address the obesity crisis
Discover why better food means better business, and who’s driving change
PLANT-BASED NEWS & RESOURCES
The hard truth about plant-based meat innovation
Plant-based meat sales have seriously decelerated in recent months—and consumer interest and loyalty are in question. So what’s behind the beef?
The problem with plants
The glow around plant-based meats has dimmed a bit—and the reasons are complicated. We’re diving into four problem areas (and how to solve them).
Meaty by nature
How are smart formulators solving the taste and texture issue of plant-based meats? Let’s chew the fat.
How to reduce risk in an alternative meat product launch
Much is uncertain about the outcome of any new plant-based meat product launch. But there are things you can control.
GET IN TOUCH
We're Epogee—and we're committed to helping food formulators make better products with our game-changing fat alternative, EPG. Interested in learing more? Let's chat!
